The Evaluation Of The Value Of Group Clients Of Telecommunications Industry

This paper considers that the telecommunications group of companies value customers are telecommunications companies can be perceived from the customer's net cash flow and its future net cash flow of the overall capacity. The telecommunications company's customer value group size is from a wide range of "key factors" the common result, these "key factors" customers are constantly creating benefits to the operators of the driving forces, these "key factor" long-term role in the Group Client marketing work, and enterprise resource input and customer relationship management are closely linked.This paper summarized the use of comparative law on the theoretical circles on the evaluation of several methods of customer value on the main results of research is reviewed, using logical reasoning deduced Telecom Group evaluation of customer value models. Group in building customer value evaluation index system, consider this article for the Telecommunications Industry Group, the evaluation of customer value should be based on the current contribution to the enterprise customers and the future long-term contribution to the enterprise to proceed to study at the same time customer value should focus on the applicability of evaluation index system . Finally, this paper presents a telecom industry group evaluation of the principles of customer value: focus on the potential value of research, application-oriented, pay attention to non-cash-flow evaluation of scalability.This paper from the customers, "the current value of contributions to capacity", "contribution to the potential value of capacity", "intangible value contributions to the capacity of the" three aspects of the Telecommunications Industry Group to build customer value evaluation system, and to a certain place in the city of operators Group customer marketing data for the study samples of the customer value of the proposed evaluation system for empirical applications.Finally, this article from the Construction Services tiered classification system to guide the application of information technology in key industries, innovation systems Products Group customers, customer marketing teams to strengthen the Group of four point of view, as well as a summary of China's telecommunications group of companies to enhance customer value channels.