The Development Strategy Research Of China Tie Tong's New Service During Transformation

With the competition in the telecom industry in china becoming ever more intensive and aggressive, a profound change, caused by the co-effect of market competition and technical development, occurs throughout in telecom industries all over the world once in a blue moon. Under this condition, China Tie Tong encountered a rough situation that its telephone services revenues are shrinking gradually, which are mainly fetched from fixed-line telephone services. as its continuous development is sternly challenged, China Tie Tong has to struggle to find new growth point. This project is based on the China Tie Tong's footprint and current condition and expounds the key points during the service development in theory; besides, in this project, we discusses the reasons which caused the business decline of China Tie Tong, necessity and feasibility of service transformation from several aspects, such as the enterprise by using SWOT analysis method, service development external environment, industry trend of development, evolution of industrial chain development of technology and internal environment. Then, it proposes the development strategy of China Tie Tong service transformation, the discuss and the analysis and consisting of actively developing new service, such as the new service brand classification, the using of new service, the competition strategy, business model of new service and the advantages of bring to the enterprise. At the end of this article, we figure out four key elements in the course of service transformation for China Tie Tong, including the service superiority & marketing organization, the cooperation pattern, the enterprise culture and network development.