Research On The Investment Project Selection And Management Countermeasures In The Secondary Business Ventures Of Private Enterprises

The private enterprises are the inevitable products of which we Chinese construct the Chinese characteristic socialist market economy, after 30-year wind and rain distance, they have been developed into the important effective strength that can promote the national economy sustaining growth. Faced by the knowledge economy and arrival of the global economic integration, private enterprises' external environment has had the tremendous change, and under the new situation, only then, they must carry on two undertakings to implement the significant innovation in the management and so on, a series of activities to adapt this new kind of change and obtain the healthy development continually and stably . Through this research, may instruct the private enterprise to carry on the scientific appraisal in undertakings to the investment plan as well as to carry on the scientific management to the project, simultaneously also hope that the expert, the scholar gives more attention to the private enterprise undertakings.This paper abstracts the general history of private enterprises, analyzes the necessity of secondary business ventures and gives empirical investigation on a case of my personal experience. Through survey and data collection, together with theory of project management and enterprise management, countermeasures and proposals are pointed out on project feasibility, project assessment and issues of scientific management after project being carried out. Through above research, draws the following conclusions. The secondary business venture of private enterprises is a right development strategy choice in accord with the enterprise life cycle principle. Choosing investment project is the first vital link, scientifically evaluating and analyzing the project could effectively avoid the risks of investment decision in the secondary business ventures of private enterprises. Managing the investment project scientifically is the only option if the private enterprises want to succeed in the secondary business ventures.