Visual Brand Image Design Scalability Study

The main focus of this paper, through the study and sum up the current brand image of the visual design of the development trend of in-depth analysis of brand design and the visual image of the target consumer group, "" Marketing and internal relations, brand vision for the modern image of the design to provide effective guidance from thedesign And the theory of reference.Enterprise development, product update, the changes in the market, rising consumer demand, the visual image of the brand's positioning as the need to demand changes in the direction of adjustment and upgrading to meet the needs of a new era. In the face of the rapid development of digital technology, globalization and the formation of the market, which is bound to make the brand image of the visual design of the content and form of expanding its mode of transmission and methods will be more performance and vitality of the visual image for the brand new design A new in the field.This paper is divided into six chapters. Introduction to the first chapter, on the main topics of this research background, meaning, purpose, ideas and methods, etc.; chapter in the long river of time retrospective visual brand image and shape the course of development, its history, combing the context of development, in order to Visual brand image of the game changes and provide the basis for clues; ChapterⅢsummarized the main visual image of the brand designed to extend the principles of design and performance of the sum of the visual image of the brand put forward the basic design of "the principle of positioning" and "create"; ChapterⅣChapterⅤof this paper and the focus of the study, the brand design and the visual image of the target consumer group of "people" and marketing as a unified whole and analyzed in accordance with the target consumer group-branded media-the visual image of the design-the cultural concept Reverse this way of thinking, from the consumer group's goal of personalized aesthetic needs, in the progress of science and technology, an era of multi-cultural environment, combined with the visual image of the brand-to-date information, the deduction of visual brand image design trends, as well as the possibility of future development Sex. The full text of the use of more cross-disciplinary knowledge from the consumer psychology and marketing of a different point of view of the brand image of the visual design of scalability, combined with the latest design at home and abroad to analyze the case of an extension of the law of development. In summing up the brand image of the visual design principles and design on the basis of performance, design and analysis of the key objectives of the consumer group "who" and the marketing level, and so on. The argument for throwing bricks and hope more attention to designer brand image of the visual design of the process of modernization, in order to create more business vitality of the outstanding works.