Lushan Tourism Brand Image Visual Communication Design Research

Since the1970s, the international tourism image research on the theory andpractice have been growing. The entire tourism design pays attention to visualaesthetic feeling, has the unique creative, artistic quality is strong, from the aspects ofvisual sense, with humanity. Visual communication as an important promotion way,tourism has been developing rapidly in our country, and become an emergingdiscipline got great development.This paper main research content is the practical application of Jiangxi Lushantourist destination of visual communication design system as an example for research.First discusses the tourism image of visual communication design of the purpose ofthe research background, the necessity, significance and research method, etc; Secondon the characteristics of tourism image, function and type are summarized; Fromregional characteristics analysis of Lushan tourism image and brand visual positioninganalysis Lushan tourism image; Then, new media, diversified travel demand sex,multi-dimensional era of cutting-edge advertising strategy environment specificresearch and analysis of Jiangxi tourism at present the application of visualcommunication design, and the influence of the tourism image of the Lushanmountain brand; Analysis problem, ask questions, solve problems, to build the brandimage, Lushan tourist destination, the author in view of the present analysis of thespecific circumstances of Lushan tourism visual communication design proposals areput forward.