Research On The Consumption Behavior Of Rural Tourist

In recent years,with the development of tourism, rural tourism is attracting more and more attention. Rural Tourism is being generally accepted and preferred by the vast numbers of tourists. It is based on the country areas; mainly targeted at the center city that the aeras mentioned above relied on; characteristics of rustic customs,folk culture,agriculture and other productive activities that combined with village image features; integrated many tourism functions together and finally formed into a special form of tourism .From the microscopic point of view, at present,it is worthy to research the preferences of tourists, their special consumption behaviors, consumption characteristics in and abroad, and then have an response in accordance with their demonds,and finally explore the manage productions properly. Under the environment, using empirical research methods, taking Qingdao as an example, the writer attemps to study the rural tourists'behavirors and their influencing factors, based on the science of behavior, psychology, marketing, statistical and other theories and approaches.There are many elements that have impacts on tourist consumption, but they be mainly grouped into two classes. The first one is the tourism destination element, and the second is the tourist element. Among these elements,destination charm,individual traits, physical factors, software environment, tour products and services, tourism resources and supporting system are main factors rural tourist consumption.The main method in this study is a combination of theoretical study and empirical analysis.