The Study Of The Sustainable Growth Strategy Of Small And Medium-size Pharmaceutical Enterprises In Our Country

In the 21century, the information and life science's century, with the fast development of information and life science, the environment is changed greatly now, the macrocephalic multinational pharmaceutical enterprises began to compete with Chinese enterprises. The high speed development of information and network affected and changed the management of enterprises fundamentally, whose theory and method have been changed greatly. The enterprises pay more attention to the quality, service, effective, difference, personality, communication and mutual function.Facing up with the new environment, the small and medium-size pharmaceutical enterprises need to strengthen sustainable strategy to grasp the new chances and challenge the new difficulties. The feasible development strategy and relevant implementation scheme were put forward in the text, depending on the enterprises sustainable development theories, the analysis of medicine environment in China and oversea and the models of SWOT analysis,and the strategic management of M enterprise was acted as a reference for some pharmaceutical enterprises.