Research On The Choice Of Sale's Logistic Mode For Small-Medium Manufacturing Enterprises

Medium and small-sized enterprises are playing a more and more important part in promoting China's national economy development,by facilitating market transaction and activating market economy, adjusting industrial structure and etc. But in a long period, they are short of systematic logistics management. While China's modern logistics industry is stepping into a prospective development stage now, medium and small-sized enterprises tend to take on logistics business by themselves for the lack of the guidance by comprehensive and systematic logistics theory. Viewing from the existing status of their logistics business, medium and small-sized enterprises have certain weakness as follows: They are mostly carrying on purchasing and distribution logistics by themselves, while the proportion of third-part logistics acting is smaller; logistics settlement procedures are complicated, while logistics inventory management is behindhand, with low logistics transportation efficiency, poor logistics operation performance as well as high logistics cost. Additionally, logistics equipments owned by those firms are very outmoded. As a result, these deficiencies make these medium and small-sized enterprises faced with many difficulties to adapt themselves to the deepening of labor division and socialized mass production, while they are incapable of satisfying multi-batch and small-scale market demand and diverse consumer demand. So it is very urgent and necessary for these medium and small-sized enterprises to pursue path breaking development by learning experience from foreign logistics partners, which own advanced management knowledge and technologies.Modem social economy development has demonstrated that medium and small-sized enterprises hold the same strong vitality as those large-sized enterprises; moreover, they have showed stronger competitiveness and brighter prospect based on their own advantage and characteristic compared with large-sized enterprises. Therefore, significant reform in modern logistics management will indubitably have vital strategic significance in promoting medium and small-sized enterprises reform and impelling medium and small-sized enterprises development, and through that endeavor facilitating the forming and developing of our country's modem logistics industry, furthermore, impelling national economy to develop rapidly and smoothly. Finally, series of implications and suggestions have be presented in this paper on the development strategy of medium and small-sized enterprises.This essay aims at taking researches on how to help medium and small-sized enterprises choose a suitable sales logistic mode. By using comparative empirical method, a case study on the logistic mode in Ruisida Company has been conducted, as well as calculating the logistic costs under various sales logistic modes. By comparing our various calculation results, certain conclusions have been reached on how to choose a suitable sales logistic mode for Ruisida Company, as well as making a specific sales logistic choice plan.