Evaluation And Development Strategy Of Nine Geopolitical Construction Engineering Co. Competitiveness

The road&bridge construction market in China is basically open to domestic enterprises, so competition means of comparing tradition, sometimes dependents on interpersonal relations and even some improper means to a great extent. However, as China gradually fully integrated into economic globalization, Chinese road&bridge construction markets gradually open to outside world. This will make our country’s road&bridge construction enterprises show their weaknesses in the competition.From2010to2010, highway constructions will continue to increase with a focus on the provincial highway, road network transformation and rural highway in China. Under this situation, that road&bridge construction enterprises how to develop themselves in complex market environment and how to formulate a set of suitable for their own development strategy are imperative. Based on Jodway construction Co., Ltd., we conducted on basis of summarizing the related theory, respectively from Jodway external macro environment and industry competition in construction companies. We also use PEST analysis, Porter model and SWOT analysis to analyze Jodway’s advantages and disadvantages, opportunities and challenges. Then, this paper analyses the competitiveness of Jodway, using23indexes of competitiveness to evaluate Jodway. Finally, according to the external environment and competitive analysis of Jodway, we put forward development strategy.Jodway should optimize resources and also improve efficiency in the use of resources. It should gradually increase the enterprise qualification and professional level in order to accelerate the pace of the introduction of enterprise talents and make Jodway transformed from construction of highway and bridge enterprises to road&bridge management firms. Through the promotion for competitive ability, it will make Jodway realize integration of construction, formation, maintenance and management of firms.