Investigation Of Real Estate Advertising System

With the development of economical, the renewal of the city, the inhabitants whom resident in the city also set a higher request to the living quality. In recent 30 years, since the reform and open policy carry into execution in China, the economy has been integrated the globalization circulation, the foreign trade and the economy become more frequently, as a result, the method of consumption,the idea of house living changed a lot domestic.With the increase of foreign investment, the real estate accelerate the domestic economy in recent years . The housing request also become higher and complex. As the intermedium of property developer and consumer, the real estate advertisement occupies a significant position.Compare to other profession , the real estate behaved more different. It needs a large number of financing and circulate for a long period, the risk coefficient is high as well. Once completes, the developers all request the house to sell as soon as possible, re-steams the fund to invest the new project rapidly the development, therefore the real estate commodity sales time is often short.Based on the domestic and foreign real estate advertisement development actuality, discuss how to establish a favorable figure through the characteristic localization and the lively nameplate of the real estate advertisement in the drastic competition . As a kind of special commodity, The real estate has its own supply and demand rule, use this kind of rule may helping us discover the market crevice spot, the accurate localization, comes into the market and gain success.This article revolved the system of real estate advertisement research. Demonstrate the theoretics though characteristic examples.According to the vision of real estate advertisement, analyse the urban factor,culture factor and market factor, provide a widely direction for the real estate advertisement practice.