Study On Driving Mechanism Of Tourism Festival China

Tourism festival is a kind of special tourism product that action form to planning, developing and marketing based on area superiority of nature, human, economic, history and culture. Then made it become tourism attraction and to be used tourism industry. It can overall show resources and culture of tourism site from dynamic angles, and made visitors observe and learn really psychic gratification and spiritual ballast in the course of the festival. So tourism exploitation of festival get welcome by tourist. But our country's tourism festival developed not well, activity planning lack of originality, activity management is incomplete, maketing service is not perfect, festival theory study also evidently lag.The paper emphatically discusses tourism festival's driving mechanism and its optimizing tactics, here are the main contents.1. Discuss and explain basic concept (festival, driving mechanism) and basic theory (factor endowment theory, industry relevance theory, system theory).It's foundation conditions to paper writing.2. Used quality and quantity index measure area tourism festival develop level by the province and analysis it's difference cause. The influence factors have micrograph and microcosmic.3. Judging by system theory, tourism festival driving system was composed of demand system, supply system, support system and intermediary system. Demand system is tourism festival developed original power, supply system is foundation conditions, the support and intermediary system is the guarantee of abutment demand with supply.4. Discuss and analysis tourism festival driving factor's conflict from action demand and supply, government and enterprise, visitor and resident. At last, the author suggested to festival driving system's optimize and perfect from create demand, strengthen supply, mediate intermediary and perfect support.