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Research For The Evaluating System Of The Business Streets

Posted on:2008-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y F ShenFull Text:PDF
GTID:2189360245960466Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Traditional economy theories has not adapted to the development of business streets. Our city business streets produced a series of development problems because of the lack of competitive, strategic, maneuverable academic guide. Builting up a system of classifying and estimating the business streets is the inside need of practice. The article integrates some theories to analyse the city business streets. There are three kinds of streets. These are lowest cost streets, differentiation streets, and focus streets. This taxonomy is new in the history of study.This article builts up a model to classify and estimate the business streets, using the hierarchy method and fuzzy comprehensive evaluation and the method of culture marketing. This method is maneuverable.This article has theoretic and practice importance. In the paper,different evaluating factors have been evaluated detailedly.Finally the paper gives some research of Suzhou Shantang street ,which is based on researching and analyzing the evaluating system of the business streets.
Keywords/Search Tags:business streets, evaluating system, analytical hierarchy process ( AHP ), fuzzy comprehensive evaluation method, culture marketing
PDF Full Text Request
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