A Study On The Development Strategy Of Clothing Company

Mainly starting from the macro-policy background of the clothing companies, and the industry competition, this paper analyzes the external environment and the company's current strategy with several strategic tools: PEST analysis, five of the model, BCG matrix, SWOT analysis. Combined with the Enterprise development strategies related to the strategic management theory and the theory of recent progress, it evaluates the effectiveness of the company's current strategy, and gives the following recommendations in the development and implementation of strategy: A clothing company mission is positioned as: to sever the female friends healthy, comfortable and beautiful underwear; brand strategy: diversification and international famous brands; business idea: creating Outstanding talents, creating famous brands, building a better life; service strategies: Spread the corporate culture, provide outstanding services; market strategy: to guide and to meet the needs of the market, segment the market, increase the share of the key product rapidly which is called Fighting bra, use the low-cost strategy to open up the EU market. Strategy: To tie in with the strategic objectives of the company, split the existing marketing team into domestic and foreign two divisions to occupy the segment markets rapidly. I hope that the above proposals will offer not only some help for the company's decision-makers to formulate development strategies, but also some help for more women's underwear business survival and development, thus further enhance the country's female underwear enterprises overall competitiveness in the international markets.