Research On Marketing Strategy Of Sanya Chuangke Island Wedding Market

Located at the southernmost tip of China,Sanya is the only seaside city in the country with a tropical climate.It has bright sunshine,blue sea,soft sand beach and high coconut trees.It is the best destination for domestic island travel.Sanya is also a romantic city,the end of the earth,and the vows.As the first local city in China to propose the concept of island destination,Sanya held the GWHI Global Wedding Honeymoon Island Forum in Sanya in 2017 and set Sanya as a permanent meeting,place,attracting the attention and attention of the whole world.Sanya is also among the best in the world.The ranks of island destinations.Established in June 2015,Sanya Maker Island Wedding is based in Sanya and carries out wedding business in Sanya and surrounding island destinations.Based on Hainan and Sanya's high-quality natural resources and tourism resources,it is planned to hold islands in Sanya for the whole country and the world.Wedding couples offer weddings and related services.This paper focuses on the national development strategy of Hainan International Tourism Island and the development plan of Hainan Honeymoon Island.Taking Sanya Chuangke Island Wedding as the research object,this paper analyzes the internal and external environment and its advantages and disadvantages of Sanya Chuangke Island Wedding Marketing.Summarizing the marketing status and problems of Sanya Chuangke Island wedding,formulating a marketing strategy suitable for the development of Sanya Chuangke Island wedding,and formulating corresponding safeguard measures to ensure the smooth implementation of the marketing strategy of Sanya Chuangke Island wedding market from different levels..Through research,we will optimize and improve the channels and strategies for Sanya Chuangke Island wedding marketing,and strive for long-term healthy and sustainable development.