The Research Of Management Model Of The Sinopec Guangxi Oil Products Company

Sales of oil products is the last and the most important part in the oil industry. It's the most competitive area and it's also the key to the industry's value chain.. With the refined oil market of China to open up gradually, there is intense competition(including the business philosophy, marketing, technologies, management and so on.) between domestic and international competitors. In recent years, the point of competition is to snatch the wholesale and retail markets. As a branch of SINOPEC, Guangxi oil products company(following be called Guangxi Petroleum) has already experienced the change from a state-owned enterprise operating as a monopoly to a company working in a competitive environment. However due to monopoly operation for 40 years under a planned economy system the company's competitive awareness is low and operation costs high, with an outdated business management model and low operation efficiency. Compared with international petroleum companies there are obvious gaps.Therefore, the main purpose of this paper is, taking international successful experiences as a reference, to establish a management model which is suitable for oil refining enterprises. This paper studies the status of Guangxi Petroleum and employs the SWOT analysis method, the BPR theory and other methods to make an in depth analysis of the major strengths, weaknesses, opportunities and threats facing Guangxi Petroleum. It also provides proposals and suggestions on how to improve the business model to keep the competitive advantage of the company. The analysis and research has some value to similar oil companies.