The Research On KA Management About A Food Company Of NanChang

KA is the acronym of KeyAccount meaning important customers. Since 2000, with the rapid development of retail industry, the KA of retail industry is growing in quantity and scale, improving in scientific management and real strength , and its channel status is becoming more and more important. Then, what does KA imply for NanChang A Food Company? How to recognize KA? How to treat and manage KA? The thesis studies the above problems.In chapter one, some data about our national retailing and JiangXi retailing are collected and accounted as well as some related business material of A Food Company of 2006. On the basis of analyzing material, some conclusions are put forward that chain store in the whole province and concentrating distribution have a great prospect. Upon that, it's very important and necessary for A Food Company to manage its KA.In chapter two, the operation of KA is introduced, and three patterns are summarized as well as their problems.In chapter three, on the basis of the position change of KA in the supply-chain and the operational character, the notion and strategy of KA management for A Food Company are brought forward.In chapter four, the management structure of KA for A Food Company is designed on the basis of the characteristics of market and the status.In chapter five, the KA management is divided into two processes, and the KA management system for each process is built.In the part of the conclusions and discusses, following the summarizing the whole dissertation, the discussing problems have been advanced.