Research On Synergetic Of Third-Party Logistics Strategic Alliance

With the intensification of economic globalization and the rapid development of information technology, the competitive environment that enterprises faces is undergoing tremendous changes, such as internationalization of market competition, personalized and customized user demands, the shortened renewal product's cycle, and so on. These changes not only bring great pressure on the survival and competitiveness to enterprises, but also change the rules of competition among enterprises, so it becomes difficult for individual enterprises to rely solely on their own strength to deal with the new competition in the market. Enterprises are forced to take full advantage of all available resources to adapt to the competitive environment of social large-scale production and enhance market competition strength together. Thus, that the third-party logistics enterprises take part in a strategic alliance becomes an important way to deal with the present competition pressure. A high degree cooperation is not only a reflection of efficiency, but also the necessary condition of the really survival of logistics supply chain. Because of the internal requirement to efficiency and cooperation of the integration functions of logistics supply chain, this is the reason of the paper to study the third-party logistics strategic alliance using the synergistic.Aiming at efficiency and cooperation of logistics, this paper take advantage of the synergetic theory to research and analyze synergism of logistics enterprise and logistics function of manufacturing enterprise which are in the third-party logistics strategic alliance, to promote ordered logistics, seek after the way to sophisticate and improve economic efficiency.Introduce the cooperation to the third-party logistics strategic alliances and analyze the coordination mechanism between enterprises for the purpose to find out reasons for alliance develop towards healthy and stable, In order to make decisions, the decisions including: apply the theory of life cycle to the management for the third-party logistics strategic alliances. Intensify process management. Divide the alliance into incubation stage, construction stage, operation stage and disintegration stage. Combining the order parameter theory, find out order parameter in each stage using qualitative methods and force the order parameter scientific to achieve perfect result. Construct the evaluation model of the third-party logistics strategic alliances cooperation degree, design the coordination measure indicator system according to the actual situation of third-party logistics strategic alliances, and then apply the coordination measure appraisal to the third-party logistics strategic alliances A, that confirms the model usability.