| Chinese forest traveling started in the 1980s and had a rapid development in the 90s.Since the 21st century.the forest traveling has become a sunrise and green industry with distinct characteristics.With the continuous development of modern social economy,the pace of People’s work becomes faster and faster and people face increasing life pressure. A number of people are looking forward to ease physical and mental pressure as living standards improve a lot.Therefore.more and more people choose to have a sightseeing,recreation,recuperate,hunting,adventure,camping, photography, investigation and enjoy wild animals and plants in the forest.where they can have a wonderful time.This article tries to take the research on development of forest traveling in LiNian forest farm as an example.This theoretical system can evaluate some methods on forest tourism resources and some thought on the design and development of forest traveling products as well as some marketing strategies of forest traveling product.Thus, it may have a good effect on the development of other parts of the forest traveling.This paper consists of the following chapters:In chapter one, we mainly describes the background and significance of this paper. We have a overview of the research on the development of forest traveling at home and abroad by referring to and organizing a large number of papers and monographs. We also discuss the development of Chinese forest traveling.In addition, research content, research methods and ideas of this paper are listed in this chapter.In chapter two,we describe the required basic concepts and theories when talking about the development of forest traveling.This part includes the connotations of forests, forests traveling, forest traveling resources, forest tourists and forest traveling products as well as theoretical basis and systems of depth development of the forest traveling.This chapter systematically expounds theories of ecological ethics,sustainable development,ecological economics,forest aesthetics, which are important for the following paper.In chapter three,we describes the basic conditions and development status of LiNian forest farm in DongHai.We analyze and summarize the natural conditions, socio-economic conditions as well as the current development status of local tourism.Besides, we make a detailed investigation and evaluation on forest resources and tourism source markets,and make quantitative assessment of the value of tourism development of LiNian forest farm’s tourism resources, as well as analyze the strengths,weaknesses,opportunities and threats of tourism development of Li Nian forest farm.In chapter four,we expound the research on the depth tourism development of LiNian forest farm,which is the core of this paper.According to requirements of market-oriented and resource-oriented,we determine the total goal,theme image and the layout of overall development of the tourism development of LiNian forest farm.We design and develop some tourism products of LiNian forest farm under the principle of the market-oriented,highlighting features,low-carbon development, people-oriented and innovation.From the angle of sightseeing,entertainment,fitness, health care,we design and develop a series of products of forest traveling.Different tourist routes are planned because of distribution and characteristics of tourism products.Finally,we probe into the marketing strategy of tourism products.In chapter five,conclusions are presentd.We summarizes the findings and deficiencies of this paper. |
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