Study And Analysis On Strategy Formulation Of Qingdao Construction Group

Qingdao Construction Group is the first construction department house construction top grade intelligence enterprise in Shandong Province, under the group supposes 36 entire capitals subsidiary companies, mainly is engaged in the house construction contract. In recent years, as a result of the history, the profession characteristic, the management pattern and the operation mechanism and so on many factors influences, the Qingdao construction group also existed in the development the very various question, faced with the extremely stern challenge, effectively implements the strategic management to become the urgent matter. This article has carried on the comprehensive scanning and the analysis to the Qingdao Construction Group's external environment factor and internal environmental factor, using the EFE, IFE matrix has carried on the appraisal, thought the Qingdao Construction Group has the stronger competitive advantage, can make the positive response to the external environment. The union enterprise present situation, uses the SWOT matrix analysis, had determined SO, ST, WO and the WT four kind of strategies, its organic synthesis, have formed the Qingdao Construction Group's developmental strategy. In order to guarantee this strategic the smooth implementation, established the group which the core level, the fixed layer, the loose level unified to organize the overhead construction, has formulated the market development, the capital operation and so on nine functions strategies and the implementation measure. Established has recorded the branch customs station based on BSC, from financial, the customer, internal operation flow and the study and the growth angle carried on the appraisal to the enterprise achievement. Finally proposed to the Qingdao Construction Group's strategic development the suggestion, the group should at the right moment carry on the strategic adjustment according to the situation development, makes the enterprise strategy management and the enterprise core competitive ability unifies, the promotion enterprise core competitive ability, finally achieves the enterprise strategic target.