Study On Service Brand Strategy Of Qingdao Jiaoyun Group

With the rapid development of society and economy, China’s road passengertransportation business have received considerable development. Along with this is fierce competition. So road passenger transportation enterprises must increase their abilities to deal with the challenge from the market. More and enterprises begin to pay attention on management and marketing.many of them are aware of the importance of brand strategy.but there’s many problems during the implementation of the strategy to settle out at present.This article take QingDao Jiaoyun Group as an example, through the analysis of its history of brand strategy implementation, hopes to give a reasonable design of the brand strategy which can be implemented to other road passenger transportation enterprises.The study mainly focus on the research of the road passenger transportation enterprises’ service brand strategy. This research has practical meaning to the building of the service brand strategy and can promote the development of the whole business.