The Strategic Study Of Huifeng Coking Gas Co. Ltd.

The domestic and international market is not optimistic in the coking industry, it is of great value to devise strategic for medium size of HuiFeng Coking Gas Co. Ltd.. On the basis of facts, the strategic analyzes the future directions and measures should be implemented of the enterprise. It has a high degree of accuracy. It is useful for enterprise to give up short-sighted behaviors and maintain the competitiveness in the long run.Firstly, it introduces the related concepts and theories, such as coking industry, strategic management theory, circular economy, five forces model, SWOT model etc.Second, it analyzes the external environment of HuiFeng Coking Gas Co. Ltd.. On the basis of current macro environment, such as political environment, economic environment, technological environment, cultural environment etc., it studies the present situation and the trend of development of the coking industry. On the basis of five forces model, it studies the competitive environment with which HuiFeng Coking Gas Co. Ltd. is and will be face. It analyzes internal condition of HuiFeng Coking Gas Co. Ltd.. On the basis of current facts of technology, productivity, management, marketing, and human resources, it studies the strengths and weaknesses of essential factors. On the basis of IFE matrix, it studies the overall competitiveness in the present internal conditions.Thirdly, according to the analysis of internal and external environment, it devises strategic for HuiFeng Coking Gas Co. Ltd.. Under the guidance of principles and SWOT model, it sets out the strategic objectives, strategic focuses, strategic stages. In addition, it maps out the specific business strategy and functional strategy for the different strategic stages.Finally, in order to ensure the realization of strategic, it proposes the specific implementation measures. It includes the establishment of corporate culture, the innovation of organizational structure and mechanism, the management of human resources, the improvement of marketing system, and taking a series of measures to promote environmental protection and achieve the harmonious development of economy and nature.