Research On Green Product Competitiveness Evaluation In Manufacturing Industry Based On Multi-life Cycle

The article is an important part of the item founded by the national natural scientific fund (numbered 70472034) named "the research and developing of evaluation system about green products in manufacturing industry". The manufacturing industry is mainstay of the economy creating human wealth, but it is the mostly headstream of the environment pollution. Recently, manufacturing industry is confronted by more austere position along with the more serious environment. Therefore, how to change the model of development to adapt the new require is an important issue to the manufacturing industry enterprises. The method of facing manufacturing industry to develop the green product, effective estimating the green degree of green product, clarity the deploy emphases of green degree, establishing effective green product competitiveness appraisal system and the method are the important precondition for manufacturing industry to hold advantage in competition.From bewriting the meaning and attribute of green product, the paper establishes whole process model of green product which is based on multi-life cycle, then the paper establishes competitiveness index system of green product and evaluates the competitiveness of green product through the fuzzy analytic hierarchy process. Based on research about the conception of green degree, the paper improves the measure method of green degree. This new method is useful for enterprises to find out the factors which influence the green degree of products. And then, the paper brings forward the principles and the realizable method about green degree deployed, and builds the deployed model of green degree, designs the process of green degree. This can help enterprises make emphases of green degree deployed clear and choose the optimal program to improve international competitiveness of products. Final, the paper carries out strategy orientation on green product of manufacturing industry and draw strategies on how to hoist the of competitiveness green product. The research makes manufacturing industry green product's inherence and characteristic much clearer, and easily finds out the difference between general product and green product's. It can provide a basis for enterprise making costs down, distributing resource, answering the gradually austere international trade circumstances and green barrier.