Township Supermarket Business Model Innovation Research

After China's accession to the WTO, the market of cities' competition is increasingly fierce with the influx of foreign supermarket. Faced with this situation, the supermarket chains transferred to the township which has less competition and the increasingly mature market. February 6, 2005, the Ministry of Commerce issued "for the " thousands of rural villages" the pilot informed the market works " officially launched " thousands of rural villages " the market works.From 2005 onwards, try to built 250,000 standardization of shops in 70 percent of townships and 50 percent of administrative villages with three years. Form a city shop as a leader, township shop as the backbone, based on the village shop for the rural consumer business networks. Broad market prospects, and strong government support, making township supermarket chains in recent years have been rapid development.However, the uniqueness of township market also restricted the development of township supermarket chains. Needs vary, logistics poor conditions, the development of the market system is not sound, as well as city and township residents between the level of consumption, the consumption structure, consumption habits, consumer psychology, and other areas of differences, Make the chain business model urban township supermarket chain operator, and has encountered difficulties in development.In this paper, on the basis of a full study of township market characteristics, as well as urban and rural markets market supermarket chains operating differences, Proposed three innovative business model: commodity repurchase business model, ordering goods business model and retail undertaking business model. Three innovative business model use the way of repurchasing agricultural products, sale the ordering productions and wholesaling goods to rural retailers. Make full use of logistics and distribution network, reducing logistics and distribution costs. At the same time, three innovative business models to townships as the starting point, face to the whole of the rural market, A real sense of the term "chain" management, and help to promote agricultural products, means of production and the circulation of means of subsistence, farmers improve production and living environment.