Study On The Enterprises Core Competitive Power Evaluation Of Management Consulting Company Based On BP Neural Network

The research on the management consulting industry is in first step now. But the management consulting companies have deeply influenced growth of the global economy since they emerged. Management consultation industry will rapidly enter the growth stage in china, but some management consulting companies are developing slowly, even nonprofit. In order to win the market in the competition and realize enterprise's sustainable development, the key lies in creating the core competence of enterprise.Base on the reasons above, on the basis of explaining the relative theory of enterprise's core competence at first, this thesis have carried on the theoretical research to core competence of the management consulting industry, and refine the concept of enterprise's core competence of the management consulting industry, concluded the composition key element of constituting the core competence of the management consulting industry on the basis of analyzing the management consulting industry environment and value chain of the management consulting industry, structured a set of index system of core competence combining the management consulting industry's own characteristic. This index system has principally made some achievements in measuring the core competence from five aspects such as brand influence, core technology competence, marketing ability, project delivery ability, and service innovation ability, have reflect overall, systematic, and scientific principle, and has set up the evaluation model of the management consulting industry's core competence according to BP neural network. Then take three representative management consulting industries as example and carried on detailed appraisal according to BP neural network model, this proved the rationality and dependability of the system and scientific and feasible of the method.The Paper provides one kind of analysis tool for identification, evaluation, project and management of the core competence of the management consulting industry, offers new ideas for management strategy of the management consulting industry.