Research On Yingkou Port CIS Introducing

With the polity of both opening and reform and vitalizing the old industrial base of Northeastern China continually, the market economy has been perfected. Enterprises are meeting chances of entering the WTO, while at the same time, facing severe competition and enormous pressure. Not only the newly founded enterprises but also the old ones continually improve their management level and competitive potential to set up their own image, the introduction of CIS has attracted extensive attention.Yingkou Port is a communications and transportation industry with a history of 140years. With the further development of national coastal economy, the inshore ports have been expanded tremendously. The policy of vitalizing Northeastern Industrial Base has provided powerful backing and favorable circumstances for the area (including the ports) and also provided certain conditions for the development of Yingkou Port.Yingkou Port needs to introduce CIS while facing both the competition and the opportunities, adapting to both internal and external changes, overcoming imperfection of internal management, so that the industry can strengthen its competitive advantage, set up good image and change the management method from by experience to by culture and regulations.This article has made systematic research on Corporate Identification Theory and used successful experiences of many famous entrepreneurs home and abroad for reference, and made preliminary approach on CIS at the very stage of the port while carrying out cultural construction to solve the existent problems, to maintain sustainable development and upgrade competitive ability of the port.