Study On The Evolution Mechanism And Strategy Choice Of Service-enhancement In Manufacturing Firms

Service has become a most important competition measures in the environment of Globalization and Knowledge-economy. In recent years, foreign scholars (especially western scholars) have begun to study the service-enhancement in manufacturing firms. Domestic scholars from different angles also follow to investigate the important theoretical and practical meanings of service-enhancement to Chinese manufacturing firms in global competition.This paper summarizes briefly the macro and micro study on service-enhancementof manufacturing, and attempts to define the concept of service-enhancement of manufacturing firms based on the concept of product and service, which bulits the theoretical foundation for follow-up studies.Then, this paper combining with cases describes the path of service-enhancement, the contents, characteristics and effects of the basic service-enhancement and the advance service-enhancement from the economy and management perspectives, and analyzes the factors of service-enhancement, by classifying them into the inducing, pulling, pushing and the core mechanism. This paper concludes that service-enhancement can strengthen the competitiveness, innovation and efficiency. Furthermore, the paper considers that service-enhancement is a continually learning and knowledge integrating progress.Based on the above-mentioned study, the paper continues researching the choice of strategy in manufacturing firms, by mentioning its four measuring angles. With the consideration of why many companies have not yet gain corresponding high service revenue, the paper draws the conclusion that there are cognitive factors on strategic and operational motivations, which constrained the extending services business. Through two cases, the paper provides practical guidance to successfully extend the service business.In the end, the paper thinks that service-enhancment strategy which can improve the ratio of service in GDP is fit for the changing of China's economy developing pattern, and has important practical meaning for China's new industrialization road, and the resource saving, pro-environmental and harmonious socialist society.