Wuxi Wise Electric Appliance Limited Company Market Marketing Strategy

With the maturing of the market environment and post-WTO accession to increase external pressure, low-voltage electrical more and more intense competition in the market, in urgent need of low-voltage electrical business out of the original limitations of marketing concepts, combined with the actual situation of their own scientific analysis, the best marketing strategy in order to be able to obtain in a competitive position.Marketing Management process, includes internal and external business environment analysis, target markets identification based on history/current situation and the objectives of enterprises, strategy development combined with strengths and resources, resources allocation for the implementation of the strategy and control adjustment. If developing strategies can be regarded as to do the right thing, planning implementation and making adjustment are how to work correctly. Aiming at the objective of the strategy, marketing management emphasizes to a large extent the managements of developing practical plans, organizing the implementation, controlling and adjusting the consistency with the goals to ensure that all aspects of the entire business and the work have value and convergence function, the obstacles of the work flow can be eliminated, customers requirements are satisfied, demands of market competition are met and finally the enterprise's objectives with profitability and development as core content are achieved. As one of the important modern marketing theories, marketing mix is a set of marketing tools for enterprise to seek the target from the market and a strategy of planning and implementation. It places great emphasis on the commercial operations:through the established marketing management, how to organize the market-oriented activities, how to formulate the strategies of operations and coordinate all kinds of activities to ensure the smooth implementation of Marketing Management, so it plays an import role in guiding the enterprises'practice. Facing fierce and brutal competition, Chinese relay enterprise shall integrate marketing strategies, enhance competitiveness to the greatest extent, actively cope with the challenges before it can become the final winner. Development relies on ideas and success depends on strategy. This paper explains the marketing management of Wuxi Mingda Electric Co., Ltd. After evaluating the marketing-related theories, marketing strategy is formulated based on the case study. Effective marketing strategy is vital to the success of market activity and a prerequisite to overcome competitors. In the era of rapid development of new economic, whether or not a relay enterprise can operate with necessary dialectical philosophy of the knowledge economy and globalization, and has incessant innovation in strategy management will play a decisive role in winning the competition. Taking Wuxi Mingda Electric Ltd. as an example, this paper elaborates the enterprise's marketing management. This article is intended to expound the research framework, the logic evolution, and major changes in the development of research of the modern marketing theory. And with the marketing theory as a guide, based on the analysis and research of the company's current external environment and internal conditions, the company is suggested to pay special attention in studying the main competitor, segmenting the target market, making efforts on product channel and pricing, fully utilizing its own advantages in line with the company's strategy to develop marketing competitive strategy. The paper explores how to improve enterprise's ability to participate in market competition while facing fierce market competition.This article concludes that the implementation of Wuxi, the company informed the combination of new marketing strategies must be led by the management, diagnosis and analysis of full attention to every customer contact point, a dynamic development of the market and customer psychology and consumer spending trends, the attention of regular, quantitative and comprehensive determination of customer satisfaction. Product strategy, to accelerate the pace of product replacement, product appearance and packaging, step by step implementation of environmental protection products, energy-saving, intelligence and communications technology. Optimize the allocation of resources to accelerate the pace of technological innovation, insist on leading products in the "all new, high, special, special" principle of development, and comprehensively improve the technological level of products. Strategy in terms of price, the company should be based on market competition, the use of slightly higher than the national part of the price of private enterprises, and slightly lower than the international prices of large companies; and state-owned large and medium-sized enterprises Price Electrical basically the same strategy. Strategy in the channel and improve the improve the operation of the new marketing mode effects. At the same time, companies should use modern marketing methods, extensive use of agents of the marketing network of the agents set up a monitoring system, develop marketing channels. In the promotion strategy, companies should select an appropriate combination of media and publicity approach, the implementation of IMC. And increase investment in advertising, and deal with all aspects of good relations, and increase market share.