The Study Of Motivation Strategy And Analysis To M Shopping Mall Staff

Shopping centre, a new form for retail, has already become the trend of retail industry in China. Since the first shopping centre emerged in 1996, thousands of shopping centers spread quickly across the country. In Dalian, the commercial space has arrived 1.36 square meter per capita, much higher than many developed countries. The numerous retail companies will certainly arouse fierce competition among the industry. For M shopping centre , one of the competitors, taking the advantage of human resources through encouragement is the fundamental guarantee to keep a sustainable development in the fierce competition.Human resource is the body part of management and encouragement is the main way to achieve management. This article is based on Maslow's demanding difference theory, double factors theory, and expectation theory. Adopting the the method of combining the theory and practice, the article gives a though analysis of the industry's features , the internal and external management conditions. Through questionnaire survey of satisfaction to the company, we get a full understanding of the stuff's different requirement. According the main problems, such as the unfairness of salary, method to value performance , system of rewards and penalties, procedure of selecting talents, making improvement of those systems will be the most inspiring factor for the human resource. In order to make all the stuff to release their potential, the way of encouragement should be a great combination of the material reward and spiritual one as well as long-term and short-term. Through these methods, the company can remain its advantage in human resource and achieve its strategic goal of management.I hope that the encouragement measures in this article can be applied to the practice of the company's HR management. It will solve the problems existing in the imperfect encouragement system. Finally, it can be helpful to the operation system of M shopping centre.