Jinxing Chemical Plant Developmental Strategy Research

As a type of directionality and multi administrative level decision, enterprise strategy makes important role in the administration of modern enterprise. Superior strategy is the fundamental of success. With the regularity operation of Jinxing Chemical, as the Son Company of CNPC Liaoyang Petro-Chemical Fibre Company. It needs urgently toorientation renewably and establish developing strategy. This article settles the problems of "where" (developing direction) and "how"(developing scheme) by the methods of using administration theory, consulting reference articles and analysising enterprise case.First, this articles analysis the outer environment of Jinxing Chemical. It is getting better, investment of project is developing, and demand of market is rising. Industry of Chemical has the trend of come into prospering. As one of main Son Company of CNPC Liaoyang Petro-Chemical Fibre Company and in industry of getting more assist from government, Jinxing Chemical has a better developing environment. At the same time, with the developing of society and technology, competence of enterprises in the same industry, Jinxing Chemical is facing new challenge.Second, this article analysis inside environment of Jinxing Chemical through the aspect of cores competition ability. One of inferior position is the convergence of market; the ability of getting profit from outside and marketing research is weak. The second are lack of modern management system, high cost of product and heavy burden of society. The third are poor assets and equipment drops behind. The forth are aged personal and low whole diathesis. One of superior position is the superiority of market and faithfulness of customer. The second is familiarity of customer's setting and superior in technology The third is the spreading of servicing net. The forth is superior in staff and ability of reactivity.The end, this article discusses the management of applying strategy through aspects of management system, organizing structure and enterprise culture.