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Study On The Construction Of Enterprise Culture System Of China Yangtze Power Co,.Ltd.

Posted on:2009-05-19Degree:MasterType:Thesis
Country:ChinaCandidate:R ZhaoFull Text:PDF
GTID:2189360272473714Subject:Business Administration
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While the American economy's hegemonic position was challenged by Japan, the American scholars started the upsurge which studied to Japanese managerial experience, and then spread around the world. Some scholars believe that the corporate culture of discovery and research is another big leap for management. Although until the recent years corporate culture obtained the full scale development in china. But its importance already obtained everybody the mutual recognition.Organizations can get benefits from corporate culture by strengthening cohesions of inside, and also by establishing the good image of corporate to the outside, as the result, it will expand the influence of the marketing. So it is the core competitive factor in a corporate. The first class enterprise has the first culture. Corporate culture is studied, which is advantageous in raising the Chinese enterprise's management level and has the strong theory value and the practice value.This article takes the China Yangtze power co,.ltd which is a large state-owned joint-stock company as the research object, carries on the investigation and the diagnosis to the present corporate culture situation of CYPC and then proposes the improvement measure. In the article, first elaborates connotation and the function of the corporate culture and its correlated; second, on the one hand , it analyzes enterprise culture construction present situation of Chinese power industry. It finds some questions for example belittling enterprise culture; enterprise culture lacks selfhood. on the other hand, it analyzes the survey data of CYPC enterprise culture. Synthesizing the two aspects contents, the author finds the question of the enterprise culture; at last, the author gives the improvement program of the enterprise culture abased on the theory of enterprise culture(enterprise culture hierarchy theory and culture system constructing theories ) and the existing question. The main contect conclude concept layer,behavior layer,material layer and enterprise culture evaluate systerm. I wish that my study could be benefit to some enterprises.
Keywords/Search Tags:enterprise culture, CYPC, enterprise culture system
PDF Full Text Request
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