Analysis Of Network Animation Advertisement's Design And Aplication In Bussiness Promotionn

Along with global Internet popularization, network advertisements have developed vigorously and obtained status contending with traditional media advertisements. However, during this process, more and more questions show up. Network advertisements become disliked and neglected by many netizens, and effects of this kind advertisement are barely satisfactory. Whether advertisement can achieve proper advertising effect is the main concern of advertisers who pay for the large amount of money. Advertisers need urgently some new kind of advertisements which are more reliable and more appealing and are able to achieve their purposes. It is in this context that network animation advertisements rise up and obtain rapid development.This paper studies on the roles of network animation advertisements in business promotion, using theories of art designs, mass psychology and marketing. Its aim is to show the importance and necessity of network animation ads in promoting business. At the meantime, this paper studies on the design, production and application of animation ads, analyzing cases and theories to help network animation advertisers to utilize this kinds of advertisements more properly, so that these advertisements can achieve greater effects and higher economical values. The paper further analyzes problems in the development of network animation advertisements, put up with some solutions as well as prospects of this kind of advertisements. The author hopes that studies on network animation advertisements can drive experts and professionals to think more, promote China's network animation advertisements' long-term and healthy development and also give some practical suggestions to China's network advertisers and advertisement agents.