The Application Of Animation Image In Advertising

As a special form of art, animation image is taking more and more important role in creative industry and mass media. The combination of animation image and advertising has become a popular way of culture communication. Compared with traditional advertising, this new form has its own rules and special application. With excellent design and positioning, well-established promotion channel and mature marketing operation, animation image advertising is possible to bring great business profit to the manufacturers, advertising companies and advertisers of animation industry.This paper is going to make an in-depth analysis on the nature of animation image and advertising, and then find out how to combine these two together best through diversified modern communication media. The analysis will be made under the background of globalization, focusing on discussing the cultural understanding of advertising which has both economic and cultural values, and then move to the idea that animation image has its special characteristic as an international language so that it can realize the greatest international expansion and become the best way of international marketing. Then the paper will further discuss the necessity of developing brand animation image through the diversified interactive communication media—advertising, and arrive at the point that brand animation image advertising is the effective way to realize industry economic value.