Research On Broadband Business Competition Strategy Of Chifeng Telecom Rural Market

At present, broadband, Internet, Internet+etc. have deeply affected all aspects of social life, become an important platform for social, economic, cultural and personal life. Development of information technology deeply affects economic development, broadband service as the basis, to become the new engine of promoting economic and social development. The face of fierce competition in the broadband market, need analysis and Reflection on the full range of the broadband market, play the core competitiveness of enterprises, find a suitable for the enterprise broadband business development ideas.This paper adopts the method of combining theory with practice, from the perspective of competitive strategy theory, through the analysis of PEST model and five force model analysis, research on the internal environment of China Telecom and external environment of Chifeng Telecom, the business competition strategy of rural broadband market. Through the research on the selection of target market and product positioning, according to the existing enterprise resources, ability and the analysis of advantages and disadvantages, the development of rural broadband business competition strategy, diversified competition strategies.According to the actual situation of enterprises, analysis of the competitive environment, rural broadband business competition strategy implementation measures formulation, puts forward the network, product difference the difference between alienation and service three measures; at the same time around the implementation of rural broadband business competition strategy research.To promote the development of rural economy in rural informatization, is an important factor in promoting the development of China’s national economy. With the development and popularization of rural broadband, development and marketing of rural broadband communications market, you can find the new growth point of the telecom industry, expand the development space of telecom enterprises, improve the comprehensive competitiveness of telecom enterprises. This paper hopes to research the competitive strategy of Chifeng Telecom in the broadband business development process, can provide reference ideas and methods for the telecommunications industry and the development of broadband business.