Analysis And Study Of Operational Model On IPTV

When Britain VideoNetwors first provided IPTV services to users in 1999,many telecom operators began to develop IPTV services.And so did China.Since 2004,including Ha'erbin IPTV model,Shanghai IPTV model,Hangzhou IPTV model,Henan IPTV model,more and more IPTV operational model emerged.IPTV is only a new business,however, faced some problems,and the most importance is that IPTV operational model is immature in China.With the status of home IPTV operation ,this article will put forward the appropriate Operational Model for Chinese IPTV Business referred to the experience of main IPTV Operators abroad.This article is comprised of four chapters.The first chapter will introduce basic concepts including IPTV concept,business concept and business application of IPTV.Secondly,it puts forward five basic elements of IPTV operational model (Access Technology,service content,Payment Strategy ,business promotion and profit mode) and based on the concepts of operational model and IPTV operational model to classify them.The second chapter select ten abroad representive IPTV operators (Britain VideoNetworks,Britain Telecom,Kingston,USA Qwest,RTC, Italy Fast Web,Canada MTS , France Telecom,Taiwan Telecom,PCCW) and introduce them in detaile by five basic concepts of IPTV operational model.The third chapter select six main representive IPTV Operators in China (Ha'erbin IPTV model, Shanghai IPTV model, Hangzhou IPTV model, Henan IPTV model, Guangdong IPTV model and Jiangshu IPTV model) and introduce them by five basic concepts of IPTV operational model. Based on the introduction of market of home and abroad, in ChapterⅣ, analyse the major IPTV operators home and abroad by a lot of charts according to five elements and their classification.Finally the article brings forward the appropriate IPTV Operational Model of China based on the results of the analysis.1．Use mature access technology of DSLIt could reduce the time and the costs of early IPTV deployment as DSL broadband network build very mature.2．Increase continuously updated interactive servicesFor TV , the operator should increase the number and content of VOD programs, specially funny and knowledge programs.Strengthening the interactive video business, and actively carry out various value-added businesses.Development triple play business.3．Develop flexible stragety and payment modeOperator should provide more flexible fee structure that suit many kind of user choice.The monthly subscription fee is a method that users can prefer.4．Handle the diversified Business promotion modelCooperate with different content providers,provide with more rich content,interaction and personalized value ,bind with telecommunication business to expand market.use flexible methods to reduce the input that spent on IPTV.Discover the profit mode with most maximum profitDiscover new profit-making points and offest the profit that used for the access expense.Discover more Value and make it One highlight of profit-making. Continue to develop the basic business and maintain the profit-making points.