Study On The Strategy Of SUNAC Investment Inc. Tianjin

Real estate vocation performs an important role with the development of national economics. It is accurate stratagem that can insure enterprise develop with constantly,healthily and steadily. Based on the theories of management in the modern corporations,stratagem and some quantitative study methods, it has made a systematic investigation into a strategy plans of SUNAC Investment inc. Tianjin.The company has been established more than three years; its scale unceasingly expands. Base on the theory of the real estate market subdivides and the localization, SUNAC has operation project of Mind-land international successfully. It has been the leader in advanced property. According to Tianjin real estate market present situation,SUNAC is facing the real estate market vigorous development and Tianjin large-scale urban construction and so on huge exterior development opportunity. Says from the internal environment, SUNAC should fully display each kind of superiority, simultaneously raises the management level. The thesis analyzes the SUNAC's problems in developing. Using the methods of External Factor Evaluation (EFE) matrix, Internal Factor Evaluation (IFE) matrix, Competition State matrix, it analyzes the company's stratagem factors.Based on the practical investigation result and systemic study, the thesis puts forward that now the SUNAC's stratagem key. The key is consolidating existing advantages and carrying out multi-development stratagem and inner control stratagem. At the same time, the company should consolidate the existing stratagem of trademark,personnel resources and company culture so that it develops with healthy,reposefully,endlessly. At the same time, it should make efforts in developing the capability of growth and strengths of competition.