Study Of The Strategic Management In State-owned Real Estate Development Enterprises

Temperature has been keeping rising and the competition has been very keen in the real estate industry in China. The government's macro economic control has also far-reaching impact on the real estate industry. Under such circumstances, the author starts from the status quo of China's real estate industry and analyzes the characteristics of the development of domestic real estate industry and the possible development trends in the future, with emphasis on the analysis of the position and advantages and disadvantages of state-owned real estate enterprises in the macro-environment of the real estate industry and puts forward the concept of implementing strategic management in state-owned real estate enterprises. Jin Fang Property is a state-owned real estate enterprise in Tianjin. In getting bigger and stronger at high speed, the problem of strategic management reveals itself prominently. How to be undefeatable in this environment of increasingly keener competition is a question that I, as an employee in Jin Fang Property, am thinking over actively.The innovative points of this article includes:1. Detailed analysis and study are made on the impact of the government's macro and micro economic situation on Chinese real estate market;2. In-depth study is made on the strategic management in state-owned real estate development enterprises;3. By using the combination of different SWOT analysis, the author puts forward the development strategy for Jin Fang Property and proposes methods for resolving problems that may arise in the implementation of strategy.Through a study of the development trend in the real estate market and the practice of strategic management in state-owned real estate enterprises in combination with the characteristics of Jin Fang Property, the author puts forward the guidelines for and suggestions on the practice of strategic management of Jin Fang Property in the hope of making a contribution to the sustainable development of Jin Fang Property.