The Study On Business Model Innovation Of Container Shipping Enterprises

The world economy grows slowly, the consume ability also slows down, and the ship transit power is superfluous, fuel oil cost increases. Being confronted with all these pressure, container shipping companies search for innovation to cope with the competitive market. So the study on business models innovation of shipping enterprises is very important.This article is based on the business models theory brought forward by Professor Weng Jun Yi, adapted to multiple-case study. With brief introduction of the development of container transportation and the general situation of container shipping enterprise, this article introduces the theory of innovation of business models to analyses the operating environment of container shipping enterprise. By introducing three cases of business models innovation, this article analyses the core aspects of shipping enterprise, doing research for the different viewpoints, value support and value holding. And then it contrast the similar cases in this line, and make suggestions for container shipping enterprises about business models innovation.The contribution of this article lies in the fact that it integrates the theory of innovation of business mode, analyses the operating environment and business mode of container shipping enterprise, and makes valuable suggestions for container shipping enterprises about business models innovation.