Research On Labor Relation Strategies In McDonald's China

Since reform and opening up, China's formation of a variety of economic sectors, in addition to the original state-owned economic organizations, economic cooperation have emerged, shares of the economy, private economy, private economy and foreign-invested economic, and the different economic sectors, and different forms of business resulted in the diversity of complexity of labor relations. To deal with the labor relations well or not, would have a bearing on social stability. Thus, to build harmonious labor relations is becoming a very urgent task in building of a harmonious society. This dissertation, based on the case of world-class enterprises-McDonald's China, try to reveal the important role of labor relations in operation of enterprises and how to help enterprises to reach the ultimate goal, through the analysis of McDonald's China labor relations model and practice. Meanwhile it is expected that the dissertation can help domestic enterprises, especially non-public-owned enterprises as references. The full text includes the following parts:Chapter 1: Enterprise Background. The chapter describes McDonald's vision and business values, introduced in McDonald's global business and market structures, finally introduced the China Company's business development.Chapter 2: McDonald's China Company's Labor Relations Strategy. Firstly this chapter expounded on labor relations theory; Secondly, the chapter analyzed the McDonald's China development strategy and Human Resources corresponding strategy, and then concluded the McDonald's China Labor Relations requirements; Finally, using the SWOT tool to analyze labor relations situation of McDonald's China to draw out labor relations strategy.ChapterⅢ: Labor Relations Management Practices in McDonald's China Company. This chapter is the focus of the full text, through introducing McDonald's China Company's practical activities in labor relations, educed importance of labor relations to enterprise developmentChapterⅣ: Revelation to Chinese enterprises. This chapter first analysis labor relations status of Chinese enterprises, then combining McDonald's labor relations management experience, referred to the proposed measures to solve the problem.