Research Of Competitive Strategy For Dell (China) Co.,LTD

PCs are never the high tech product but a daily consumable. And PC industry drop from a high Margin industry to a low Margin industry. The competition between the PC maker is very drastic. But the PC market grows fast with the growth of internet. The year of year growth rate of world wide PC market is about 10% and for China market the year of year growth rate is about 20%.Dell (China) CO., LTD is a very young company. It is in China less than 10 years. Within these ten years, China has a rapid growth of its economy. But Dell didn't share the growth of Chinese economy. The market share drops year of year. But the market share of the competitor grow rapidly. Such as Lenovo , HP . Especially HP, their market shares grow from about 8% to about 13%. What happen to Dell? How can Dell increase their market share in China?Firstly, this article analyses the external environment and the competitor and indicate that Dell (China) CO., LTD is in a very good economic and political environment, but the competitor is very strong. Secondly this article has an analysis of Dell internal. This internal analysis indicates that Dell lost its ability of profit making. And there are so many problems in Dell internal. Last, this article has an analysis of how Dell select the competitive strategy and how to implement the strategy.