On The Cultivation Of New Farmer's Market Awareness Under The View Of New Rural Construction

The issue of the farmers is the key of the "three rural" issues, and the core of building a new socialist countryside. One of the most important documents of central authorities in 2006 clearly pointed out the need to "accelerate the development of social undertakings in rural areas to foster the building of new socialist rural areas and promote a new type of farmers," which stressed the need to accelerate the development of rural education, the skills at cultural undertakings and cultural training, and the understanding of the technical to operate a new type of farmers. Training a new type of farmer is the key to build a new socialist countryside. New farmers are the main force to build a new socialist countryside in rural areas. The quality of new farmers decides the new process and the level of the building. However, for various reasons, the current overall quality of the farmers, especially farmers'market awareness is still far behind the requirements of the socialist market economy, but also after the accession to the WTO, so it cannot deal with market risks. Taking various measures to foster awareness of the new farmers market is feasible. First of all, farmers can increase their ability to market participation, thereby to promote the rural development and the prosperity of the agricultural economy.Since the reform and opening up the development of the rural economy, farmers have owned some awareness of the market; they have some sense of the production and operation to start gradually moving towards the market. However, compared with concept of the modern market, their awareness of the market is still very conservative in the tide of the socialist market economy. There are many conflicts between traditional concepts and modern market concept, which is constrained by various factors. This article is divided into three parts.The first part focuses on the meaning and significance of the new farmers'market awareness. First, the meaning of the new farmers' awareness, the new farmers'market awareness and the market economy is the existence of this society that corresponds to the social consciousness, including market participants, market awareness, market economy and legal awareness, awareness of market risk, management awareness, awareness, sense of awareness and information quality, etc.; second, it is urgent and difficult to develop new farmers'market awareness. The urgency refers that training new farmers'market awareness is the bad need to construct the new rural area; the difficulty refers that it will face many obstacles and problems in the process of e training a new type of market awareness of the farmers t of problems; three is significance of developing new market awareness of the farmers and cultivating the market awareness of new farmers is the key to guide farmers to market, and the need to build a new socialist countryside and to meet the structural adjustment of modern agriculture; It is also the need of socialist spiritual construction.The second part focuses on factors of restricting the training of new farmers'market awareness. First, the performance and the characteristics of weakness of market awareness of the new farmers. It mainly refers to the emergence of market awareness of farmers and changes in spontaneous, entirely passive and instability. Most of the farmers' market awareness is for survival rather than development needs. Therefore, the overall market awareness of the new farmers is relatively poor; Second, by analyzing the historical factors which constrain the development of market awareness of the new farmers, it mainly includes the planned economic system, political system and passive, closed and conformed psychology caused by the main environment; Third, by analyzing the realities of factors which constrain the market awareness of the new farmers, it includes inadequate investment in education, backward educational philosophy, the urban-rural dual economic and social structure and government policy inclining to the cities, besides the limit of the farmers themselves.Part III focuses on the ways to foster market awareness of the new farmers. First, doing a good job in the construction of infrastructure to enhance the awareness of information on the new farmers: the Government should aciculate the change of their functions, it is necessary to take full advantage of a variety of information resources, and to train information technology-oriented personals; second is to develop the market participation awareness of the new farmers through a variety of education and training, that is, doing well in the construction of socialist culture, focusing on improving the content and form, the Government should increase investment and improve their service; The third is the establishment of the Economic Cooperation Organization so as to enhance farmers'new sense of competition and cooperation: cooperative economic organizations include professional Association-based, professional cooperatives and cooperative-type of shares. It is necessary to improve and guide them in the development of the Economic Cooperation Organization; China's rural areas need to step up the socialist new rural cooperative economic organizations of the theoretical research efforts. The Government has to distinguish between a variety of different type's new cooperative economic organizations, but also from the macro level to promote rural development of cooperative economic organizations.In short, with the further increasing work in the cultivation of market awareness of new farmers, farmers in the market economy will adapt quickly and to full use in the market economy, and to maximize the realization of their own interests, so as to promote the entire rural economic development, and provide a substantial material foundation for the construction of the new socialist countryside.