A Study Of Self Service Tour Development In China

Our national economy has accomplished outstanding achievements since the reform and opening to the world. People's living conditions have been enhanced greatly and all the industries have been improved a lot. As the essential part of our national economy,tourism has developed in a high speed and has become the new increasing point of our national economy. Tourism has been renowned as"The Most Promising Industry"and"Green Industry". With the fast developing of tourism industry, the traveling ways also vary greatly. The traditional package tour is facing more and more challenges. People are more interested the various flexible self-service tours nowadays. A large number of scholars have made research on the self-service tours. But there is not a kind f systemized theory. The present research is only focused on a narrow-ranged self-service tour and pays little attention on the essence of self-service tour. My thesis focuses on the self-service tour and hope to achieve a systemized theory of it and reveal the cause, and nature of self-service. By analyzing the difficulties that self-service tour faces, my thesis forecast the direction of self-service tour and provides some practical guideline for the tourist destinations and tourism industries to develop self-service tour.Starting with the background of self-service tour, my thesis has made a detailed analysis on the present research and significance. Based on the related theories of psychology, sociology and economy, the thesis has completely explained the signification, classification and characteristics of self-service tour as well as the origin of the reason and development of self-service tour. By analyzing the behaviour of the self-service tourists and the difficulties that self-service tour faces, my thesis puts forward the developing trend of self-service tour. The thesis has been written on the main line. By collecting a large volume of data and cases through the internet and references and graphing, the thesis has got the strong theoretical support. The renovations of the thesis are:1. Having studied many other scholars'definitions on self-service tour. The thesis has focused on the willingness of tourists, the essence of self-service tour. I have written my thesis centered on this point of view. I have made a new definition of self-service tour, i.e. a kind of tour out of personal will of the tourists without the arrangements of travel agencies or tourist guides in a certain way.2. Since the former classifications of self-service tour are loosely unscientific and not systemized, my thesis has classified self-service tour according to the different transportation and traveling ways. As for the various transportations, there are self-driving tour, public transportation self-service tour and hiking. Self-driving tour can also be divided as car-driving tour, motorcycling tour and bicycling tour.