| This paper focuses on "children's clothing brand in Quzhou Coctree area marketing" of the issues discussed, the research on this topic is conducive to deepening the understanding of regional marketing, and create new economic growth point, will help further deepen the "marketing theory" awareness, brand clothing for the Coctree development in the Quzhou area as basis, the article first major review of marketing theory has been studied, indicating the significance of the research, methods and other issues.Secondly, this paper Coctree brand marketing environment analysis, the macro environment, consumption of national income, consumption Quzhou income of urban residents, the social environment were analyzed. Kids and consumer demand, competition and other aspects analyzed. Third, the paper Coctree Quzhou children were investigated and analyzed the situation of marketing, pointed out the purpose of the survey made clear, the survey shows that the investigation process, given the findings. Fourth, the Quzhou area Coctree clothing brand marketing strategy analysis of STP, this section includes three parts:segmentation, target market selection, market positioning. Fifth, from product strategy, pricing strategy, channel strategy, promotional strategy Coctree Quzhou area tree clothing brand marketing strategy are discussed. The sixth part of the article, the paper mainly discusses the Quzhou area Coctree clothing brand marketing strategy implemented security measures, these measures include:the establishment of the flagship store the image, creating a deep impression on children's wear brands; increase capital investment and building a great brand Web site; for different customer needs, take a flexible network marketing; seriously grasp all the sales cycle, enhance communication with consumers; take a variety of sales, strengthen personnel training; focus on marketing, public relations; strengthen consumer psychology and consumer behavior research; improve market responsiveness and so on. |
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