Real Estate Companies Listed On The Comprehensive Strength Evaluation Mechanism

As economy develops steadily and real estate plays an important roll in national economy, public companies that invest real estate have been increased. Some of those take real estate as main business, and others of those operate it simultaneously. All those companies are considered as public companies from real estate because they have similar investment behaviors, which affect decisions of investors in security market.Especially, in recent years, many policies are carried out to avoid fast development of investment in real estate. In late of 2007, price of public companies from real estate declined apparently that is the result of macroscopic controlling effect. To make investors more reasonable, assessment system of comprehensive strength of public companies from real estate becomes necessary. It plays a significant part in investment and avoiding risk.Since the research on assessment system of comprehensive strength, the analyses of internal factors that affect comprehensive strength become more easy. It provides companies with the self-analysis method. According to quantities indexes, companies can generalize characters, conclude advantages, and realize shortages. And then they strengthen management, improve operation and determine input. For public companies from real estate, research and practice of assessment system of comprehensive strength are still in initial phase. It has important valuation to economy,First, the paper analyzes the meaning comprehensive strength of public companies from real estate. According to characters public companies from real estate and assessment system comprehensive strength of public companies from other companies, it put forward that assessment system of public companies from real estate is scientific, reasonable, qualitative and quantities. And it explains the meanings of each index. Second, the paper introduces AHP, which makes weight of indexes more scientific and reliable. Third, for indexes with different economic meanings, the paper does dimensionless analysis and builds dimensionless model. Finally, the paper chooses fuzzy integrated judging method as assessment method. It builds qualitative and quantities arbitrary membership functions and combined specialists'judgment and information transaction. As a result, the paper establishes AHP integrated assessment model of comprehensive strength of public companies from real estate.Hope this paper has effects on improvement of assessment method, investment and avoiding risks.