Research On The Tourism Image Design Of Luojiang County

The city tourism image is as a whole senses and opinions of this city by people,that affect the social economy development of the city importantly . In recent years, with the quickly development of tourism and the intense competition of tourist market, both the local government and the members of tourism are more important to make much account of the problem of image design in sightseeing place. This project, by analyzing related documents of the city travelling plans of domestic and abroad, with the investigation and the study at the spot, guides the Business CI into the designs of the city tourism. The project is on the basis of analyzing the local elements and the local traveling market in Luojiang county, and initially suggest the 3services plan of Luojiang tourism image and it is also suggest to be transmitted and expanded .The first part: the article has carried on the analysis and the research to the region traveling image design and the elementary, it has also inducted the CIS system. Has carried on the system analysis and research on the enterprise's CI theory. And the guide the enterprise's CI_theory to the region traveling image design and carries on the research. On the basis of the predecessor fundamental research, proposed the basic workflow of the traveling image design of Luojiang county.The second: article has a detailed analysis on the local elements of the city travelling image. instance it induces and summarizes the local travel characteristics of Luojiang, meanwhile it analyses and estimates the natural resources, traveling resources, and the social economy development.The third: to estimate the travelling market. According to the analysis of the local character of the city travelling in Luojiang, the paper involves the estimate and the research analysis of market. For example: Through the analysis on different market area tourists travelling image and the tourists are favor to some one scenery, the article offers the image localization and the travel conception.The fourth: locate and design the travel image of Luojiang County. The paper generally designs the travel image, and 3services plan, which is on the basis of analyses of the traveling local foundation and market sensation.The fifth: thesis puts forward a detailed about the design and expansion of the tour image of Luojiang county.