Jilin Construction Bank Of Corporate Culture

In this paper, the status of the bank in Jilin, Jilin Province on the banks of external causes of the corporate culture, internal analysis of the causes, as well as system-level diagnosis and material, Jilin Bank of corporate culture at present the main problems summarized,Jilin combined bank's own characteristics, on-the-art building in Jilin, the bank's corporate culture and the need for urgency. The core values and refining the management, enterprise systems and physical layer design, brand building, as well as the implementation of the program, create a new bank in Jilin corporate culture. Jilin guidance for the bank's corporate culture, to adapt to the new situation, competition in the banking sector will play a role of the reference.This article is divided into three chapters. The first chapter of the Jilin bank culture for the diagnosis of Jilin bank building of enterprise culture and purpose of the decision of the value of the Jilin bank building corporate culture and the need for urgency, which includes the corporate culture of the Bank of Jilin is "the soul" and the driving force behind corporate culture is the Bank of Jilin The core competitiveness of the embodiment of the spirit of carrying forward the enterprise and enhance the cohesion of the state-owned commercial banks to enhance the core competitiveness of banks and promote the harmonious development of the Jilin bank to seek a win-win situation.Jilin Bank analysis of the status quo corporate culture from external causes (including the level of economic development in Jilin Province, Jilin Bank on the impact corporate culture, the social impact of macro-economic, geographical and cultural impact of traditional culture), internal causes (including the leader in personal characteristics, the development of history The impact of), as well as other analysis. Jilin Bank came to the conclusion that corporate culture summary of the main problems: weak dominant culture, the culture of Chongqing, a serious nepotism, corporate culture from the enterprise system, a lack of talent, innovation is not strong, and so on.The second chapter of the Jilin bank culture for the design of the building of a new business philosophy and core values of uranium, a nine concept: people-oriented, knowledge and respect for the concept, the staff satisfy the treatment of salary and self-growth. Financial innovation of ideas, to the modern, comprehensive changes in the banking business.The idea of capital management, capital management system through the building, added in the capital, expand financing channels to ensure that the development of the necessary and reasonable capital adequacy ratio; in the use of capital, through the structure and mode of operation of the adjustment to ensure that shareholders and investors The expected rate of return on capital. The concept of risk control, in order to establish credit risk, market risk and operational risk management to quantify based on a comprehensive risk management system. Risk in the pursuit of income.The concept of corporate governance and effective board of directors, board of supervisors and management team, the role of the company's various stakeholders to achieve balanced interests and protect the interests of depositors and shareholders to win the return in the creation of its own value at the same time, raise The quality of the staff, but also to create value, not only the establishment of norms to guarantee steady operations and promote rapid development of the bank's incentive and restraint mechanisms.Integrated marketing concept, a client manager clients around the turn, bank customers around the turn of the new manager, a clear division of the professional and efficient operation of the marketing system. Strategic management concept to a new, systematic approach to analyze the environment, self-examination, evaluation of the pros and cons, the choice of strategy. And organizational design, product innovation, marketing pattern matching, and so on, can not be replaced eventually form the core of the bank's competitiveness. Internationalization of the development, introduction, going out. Customer-oriented philosophy. Through in-depth understanding of customers, and keep on developing technologically advanced products to meet customer needs. Design a new system, staff incentive systems, self-learning system, management system. The full line of standard publicity, the flag. A brief discussion on the initial brand-building programs. Chapter III of the Bank of Jilin for the enterprise culture of the implementation of the program。Jilin Bank to implement programs to protect corporate culture, including the development of evaluation methods to establish the specific system, the leadership responsibilities, work to rectify. Jilin Bank corporate culture programs for the organization ready to step in the implementation stage, to promote all-round stage, the maintenance phase. Jilin Bank as well as the proposed implementation of the corporate culture should pay attention to the issue, the key issues and so on.