Study On The Logistics Operation Of Road Transport Enterprise

Most of China's road transport enterprises are not advanced at the service capacity, service quality, performance and capacity for sustainable development and other areas.They can not meet the further service required by increasing developing economy and society .They are facing many difficulties. As a new economic growth point, modern logistics provide an opportunity for the development of road transport enterprise. In view of this, the paper based on the level of enterprise strategic management, under the guidance of the modern logistics"Integration optimization"idea,makes reasearch on the basic track and strategic choice of typical road transport enterprise logistics operation,to make good guidance for modern logistics operation of road transport enterprise.Logistics operation of road transport enterprise need step by step, According to enterprise growth stage theory, the logistics operation of road transport enterprise can be divided into three stages, the professional stage, the related diversification stage and integrated logistics stage.The value innovation is the the basic strategic logic road transport enterprise logistics operation should be followed. The framework of logistics services value innovation system should includes four parts, feasibility analysis of logistics service value innovation, the way of logistics service value innovation, the performance evaluation of the logistics services value innovation and identification and assessment the risk of the logistics services value innovation.