A Study On The Company Strategy Of Xingxing Co

With the development of reform and opening up, Chinese economy has made great progress. However, it has sacrificed power source for expense. Power source has become a main bottleneck which restricts Chinese economic development. Lead-Acid battery plates, a new type ecological resource, hold more and more important position in the economy.China spark new round of great mass investment fervor, production of Lead-Acid battery plates emerge a full swing scence.With the development of the industry of Lead-Acid battery plates, manufacturing of equipment for Lead-Acid battery plates which is one of the upsteam industries of the industry of Lead-Acid battery plates,has made great progress, accordingly. However, since macroeconomic condition is changing constantly,national macro-regulation emerge in endlessly. How to cope with the changes of macro-economy, and how to draw up the developing strategy, have become the decisive factors of whether the manufacture enterprises could continue developing.Under the guidance of industrial organization theory and the resource-based view theory, the dissertation deeply analyses Xingxing Company's development history, its background and position in this industry,its internal resource, advantages and disadvantages, opportunities and challenges. On the basis of the analysis, the author then elaborates on what strategy to choose and how to carry out it, thereby how to generate unique competitive edges in order to cope with all kinds of changes of internal and external conditions leisurely.After investigating, analyzing the development of Xingxing Company, the author gets the first-hand data of its development strategies in hope of putting forward more rational strategy which is suitable for the company's development, providing references for Xingxing Company, and meanwhile giving the inspiration to other enterprises of the industry of Lead-Acid battery plates.