Research On Marketing Strategy Of Lead-acid Battery Products In Shenzhen An De Co.,ltd.

The lead-acid battery industry has been in the period of recession,and the industry profit rate is low.As we know,lithium battery has been developing rapidly in recent years.the market share of lead-acid battery has been decreasing year by year.The pricing power of products is no longer in the hands of producers,the customers have the right to price.In the low price market,the enterprise is usually in a very passive situation.The development of internationalization has provided both opportunities and challenges for Ande corporation.With the rapid development of the Internet,greatly broaden the communication links between suppliers and buyers,and also more transparent,which provides a more convenient channel for businesses looking for customers,and also increased the competitiveness of enterprises,customer inquiries faster and easier to get,so in the lead-acid battery of homogeneity serious market,will inevitably lead to market prices continue to decrease,profits continue to be squeezed.Therefore,Ande corporation must ensure the long-term development of the enterprise by constantly improving the marketing level.This article analyze the Ande corporation's macro environment,industry environment,internal environment,combined with the present situation of marketing of lead-acid battery products of Ande corporation,through the SWOT analysis of the development of the corresponding marketing strategy,and to develop the core marketing strategy,STP strategy,also designed the Ande corporation lead-acid battery product strategy,price strategy,place strategy and promotion strategy,and puts forward the safeguard measures for the implementation of the marketing strategy.