The Analysis And Research On China Network Company's Profit-making Model

Network company depends on the eyeball economy to bring the network advertizing revenue at first, but nowadays network company no longer only considered how to attract the eyeball, but also to bring the profit. The cell phone text messages and network game was once caused several domestic portals to realize the profit, following the second domestic internet upsurge, one batch of specialty website including 51job, sanda, baidu and so on, has listed in the NASDAQ one after another, Chinese internet market has formed multi-level, multi-echelon's network.This article begins with the limits and classification to the Chinese network company . On the ground of the different information provided by network companies, we define the research network company as the gateway network company, the electronic commerce network company, the video network company, the search engine network company, the network game network company, the blog network company.Then the article analyzes the main business service and the present profit situation of the different network companies. It analyzes service and present profit situation of the current top five gateway network company (Tencent, Sina, Sohu, Netease, TOM); service and present profit situation of network currently ranking forefront of the electronic commerce network company(Alibaba, Taobao); service and present profit situation of the currently ranking the top three companies of the video network company (the youku net,the ku6 net, 6rooms); service and the profit present situation of the current top three companies of the search engine network (baidu, Google, Yahoo! China) ;service and present profit situation of the front two big companies of network game (Snda and the9) and the service type and profit pattern of the top 3 companies of the blog network(QQ zone, Sina blog, the blog net ). The article summarized the differences on business as well as the profit pattern which may develop in service of Chinese network company at present ,through contrastive analysis to these network company's revenue situation , the various types of business and the profit pattern.Then the article analyzes the main profit pattern of the present Chinese network company. It analyzes and studies the respects of the present network marketing situation, the present network shopping market situation, the present network game market situation, the present immediate communication market situation, the present search engine market situation, the present video service market situation one by one, summarizes the growth situation and the future trend of development of each kind of profit pattern recent years, and points out the market strategy which network company should take in each kind of profit pattern.Finally, in combination with the present profit pattern and tendency of the network company, it pointes out that each network company must take "the long-tail economy" into consideration, directs the development of each network company with the long-tail theory. In view of the future market opportunity of Chinese network company, it proposes six kinds of new profit pattern, including the 3G profit pattern, the community marketing pattern, the blog marketing pattern, the prestige guest profit pattern, the information custom-made service pattern, the video search pattern, and proposes the innovation profit pattern strategy, that is to say the network companies can finally realize the profit and the long-term development only to use the high match strategy, the original strategy, and the relational precipitation strategy to establish the pattern that suits their own.