Study On Sustainable Development Of Rural Toural In Sangzhi County Hunan Province

Rural tourism is a new industry that developed at 1980s.With the development of industrialization and urbanization,more and more people choose to travel to the rural, which is the release of psychological pressure, the demand for return to nature,so the rural tourism has been developing extremely rapidly, which caused more concern to the researchers.Sangzhi county's tourism industry has began as early as the start of Zhangjiajie Tourism Development, but the process of the tourism industry is relatively slow and economy is obvious benefitsless. In recent years, in order to promote red tourism resources, Sangzhi has held a number of activities, such as "re-take the Long March Road","developing the spirit of Long March, building a green home" and so on, well publicized red tourism resources of Sangzhi county. At the same time, Other rural tourism resources with the theme of natural scenery and national culture have also been given due attention and the corresponding development. At present, with a lack of planning integrally, weak infrastructure, characterless with entertainment and travel goods in the tourism industry of Sangzhi County, the sustainable development of rural tourism has a heavy pressure.Objective advantages of rural tourism development of Sangzhi County is obvious, disadvantages due to the subjective factors of the concept of awareness and management; Sangzhi County's tourism industry is currently facing with an excellent opportunity to the development of rural tourism, the challenge of competition that is a situation common objective reality and Sangzhi County is not unique. As a result, playing a leading role is the advantage and opportunities, disadvantage and challenges of rural tourism development in the process can be transformed into a powerful advantage.Through macro-planning, working out plans, strengthening construct of the tourism infrastructure, exploiting tourism products, creating extractive travel lines, stepping up publicity around the two core of "green" and "folk", Sangzhi County promote sustainable development of rural tourism.